Say Goodbye to Random Acts of Content that Don't Drive Results

        You've been obsessing over your money keywords. Worried about how to Jump past your competitors in ranking for those valuable phases that leads to a purchase. You've watched from the sidelines as they bragged about their traffic numbers, engagement levels and lead generation.

But you're afraid to ask the big question...how the heck are they ranking for so many keywords?

In a bid catchup, you've copied their strategy, writing random articles, and pressuring your team to crank out more content because you believe it will do the trick.

Not surprisingly, it doesn't work because:

• Mismatched pieces of blog posts are not a strategy
• A 5k guide is not a strategy
• Cranking out five blog posts a week is not a strategy

10x Authority Is The Holistic Approach to Content

A topic cluster is how brands like HubSpot built authority around massive keywords like 'inbound marketing'.

It's how marketers create content that leads the user from the point of entry in the buyer journey until they're ready to make a purchase.

Rather than ranking for one keyword, you're adopting a holistic approach to own the topic and rank for most of the key phrases related to your primary keyword.

Done right, a topic cluster helps you to plug holes in your content strategy. connect the dots in you funnel and lead users organically through the sales funnel with helpful content.